Meet Bill Haas

Automotive Management Expert and AAM

A recognizable name in the automotive industry!  Bill has given many keynote speeches as well as taught numerous classes at different conventions around the country.  When Bill isn't busy helping his clients he enjoys watching stock car racing, reading non fiction books and spending time with his beautiful wife, Robbie, and their 2 dogs, Reba & Rowdy.

Bill began his career working part-time at a full service gasoline station in Appleton, Wisconsin.  His career includes time as a technician, shop owner, technical trainer, and also a staff member of the automotive industry's oldest and largest association representing automotive service and collision repair businesses.  While at the association Bill had the opportunity to work with all segments of the industry.  His knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the U.S. Congress and several state legislatures on important legislation and regulation affecting the automotive industry.  Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institue in 1996.

Meet Sara Fraser

Social Media, Millennial, and Gen Z Expert

Sara Fraser is a millennial who has a love for life, travel, and connecting with other humans!  She has over 15 years of retail and management experience, the last 6 of them as an office manager for a used car sales and service center.  To bring her customer service, marketing, and business knowledge to the automotive industry she joined the team at Haas Performance Consulting in 2018.  Sara loves helping others grow and succeed and is excited to share her expertise on management and social media, her views on how and why the younger generations think and act, and how to work and manage a business within a multi-generational workforce.  When she isn’t working Sara spends her time attending theatrical productions, music festivals, concerts, advocating for human and animal rights, celebrating life in general and connecting with other people from all over the world.